ChatGPT is opening business profiles. Get your facts straight first

14 November 2026

OpenAI has launched a new feature in beta: businesses can claim their profile in ChatGPT, correct their details, and see how often ChatGPT mentions them.

What happened

According to PPC Land, OpenAI opened "Businesses in ChatGPT" in beta on 10 November 2026. (PPC Land)
After verification, a business can update its key details and upload product feeds, including prices and availability. (FoneArena)
Claiming has conditions: the business must be in a region where ChatGPT is available, and access depends on industry, location and verification. At first it is open only to businesses with a website. (FoneArena)
A dashboard shows how often the business is mentioned, the website clicks this brings, and the questions people were asking when they found it. The data is aggregated and only appears above certain thresholds. (FoneArena, PPC Land)
Neither report mentions a fee for claiming. Branded chat assistants for businesses are currently open only to some e-commerce and online-service businesses in the United States.

We could not open OpenAI's own announcement page. The facts above come from two media reports that agree with each other. Neither says whether businesses in the Middle East can claim a profile yet.

What it means for businesses in the Middle East

My view: more and more customers will ask AI first, then decide which shop to visit or which supplier to call. Businesses used to manage how they appear in search results. Now there is a second place to manage: how they appear in AI answers.

When ChatGPT says what time you close, whether you sell a product, or how many branches you have in Riyadh, it relies on what it can find in public. If the opening hours on your website are last year's, or the Arabic and English pages show different prices, the AI may repeat the wrong one. Customers will not check. They will think you got it wrong.

This feature offers an official way in and a set of numbers. Even if you cannot claim a profile yet, getting the basics right now means you can use it as soon as it reaches your market.

One thing to do next week

Open your company website and check four things, one by one: opening hours, address and branches, main products and prices, and contact details. Make sure the Arabic and English versions match. Then try to claim your business profile in ChatGPT. If it says your business is not eligible yet, note the date and try again in a month.

Sources

PPC Land, 11 November 2026: Businesses gain ChatGPT click and mention counts in OpenAI's Business Hub
FoneArena, 11 November 2026: OpenAI rolls out Businesses in ChatGPT